You thought you’d finished writing your last article the day you completed school. Little did you know, years later, you’d be sitting here contemplating what in the world to write about and if it was worth writing at all.
Businesses across the world have begun to realize the value of blogging. Have you? Here are 8 undeniable benefits of blogging for your website.
1. SEO Benefits
Likely you’ve already heard talk around blogging’s massive SEO benefits. For many businesses, this is the main driver behind their content creation efforts.
Search engines are like the librarians of the web. Their purpose is to keep everything organized so that they are able to quickly pull up the results searchers are looking for.
In order to do this, search engines automatically send out what are called bots, crawlers, and spiders. These are programs used to browse and index each page on the web. Search engines determine which queries pages are relevant in by examining factors such at links and keywords.
Without content, there is no opportunity to use keywords or attract links. This is why content and SEO work so well together.
2. Opens up Communication
Blogging opens up communication with your audience and invites them to interact. Content written specifically for them shows that you’re approachable and want to help.
If they have a question or comment, they’ll feel comfortable in contacting you and confident you will be responsive. As we all know, questions often lead to sales!
3. Increased Conversions
Informative, helpful content will help your business earn the reputation of being a subject matter expert. Now wouldn’t you rather work with a business that is knowledgeable in their industry and can answer your questions?
Content helps encourages consumers through each step of the sales funnel. Here’s how:
In this stage, you’re trying to boost brand awareness and in some cases – make consumers realize that there’s a problem to begin with. Your blog posts should be centered around providing useful, valuable education, never about making a sale.
At this point you haven’t established your credibility yet and a “salesy” tone should be avoided at all costs.
You’ve sparked the interest of your visitors and they’ve determined that you’re a reliable source for information. Whether they’ve just landed on your blog post for the first time from a search engine or they’re a repeat visitor, they’d like to know more.
After reading a number of your blog posts, users are fully aware that they have a problem and are beginning to connect their desired outcome with your business. They are mulling over their options and considering whether to take action. This is where a strategically placed call-to-action can help.
If users have reached this step then your content has been effective. You’ve earned your readers’ trust. Now that they understand they are in need of your products or services, who else would they turn to but the expert – you!
4. Shows You Care
There’s nothing quite like an abandoned blog to show you are preoccupied and distracted from your business. If you don’t have time to maintain the impression you give potential customers online, what kind of effort will you put into customer service and retention?
Blogging demonstrates that your business is committed to continuous learning and driven to help your audience.
5. Social Media Content
Unless your business markets exclusively to a rare group that has boycotted social media, it’s a no brainer to maintain an active presence on social media. What kind of link is there between social media and blogging? A strong one!
Without your own content to share, you’ll have no choice but to promote the content of others. This is a missed opportunity since you could be driving traffic to your own website.
Here are a few ways in which social media can reap rewards for your business:
Connecting With Your Audience
Social media is your brand’s opportunity to connect with potential customers on a more
personal level. Besides, if you’re looking to maximize your reach, this is certainly where you’ll find the most active users.
If your content resonates with enough people it has the potential to go viral. It’s true, chances are slim, but if it does social media is where it will happen!
Better Customer Service
Having a social media profile will give customers a platform to voice their complaints. While this may not sound like a benefit, it’s much better than if they were to post in their own personal statuses where you’d have no chance to respond. Keep in mind that they’ll also have the chance to voice positive feedback.
Engaging With The Community
Without a social media account, you risk being left out from community events and networking. Many of these plans are made via social media networks.
Cost Effective Marketing
Need another incentive? It’s free! Apart from elective advertisements, your business can use social media at zero cost.
6. Keeps You Competitive
The majority of start-ups as well as established companies have jumped on the blogging bandwagon. Your competitors are no exception.
By opting out of this wave on content creation, you miss out on all of its benefits and risk falling behind in search engine results. Blogging for your website keeps your business competitive and in the loop.
7. Knowledge of Your Industry
Even if you’ve been in the trenches of your industry for decades, there’s always something new to learn. When blogging, you need to have a thorough understanding of your topic.
Writing will help you to identify areas in which you may need a refresher. This will keep you at the forefront of breaking industry trends and news – a win-win for both you and your customers.
8. Networking Opportunities
Guest blogging is another approach you may want to try. In addition to link building, guest blogging grows brand awareness and exposure.
You don’t have to wait for an invitation to start. For example, if you own a restaurant, look for active blogs about cooking or local businesses.
Reach out to them via email with a message like this:
Dear [Recipe website],
Thanks for sharing your delicious ideas, I just tried the herb-crusted halibut recipe last night and it was a hit!
I own a restaurant in Brooklyn, NY that specializes in Italian dishes and gourmet desserts. Our house Melanzana has a unique twist that I think your readers would enjoy! Would you be interested in featuring the recipe on your website?
Hope to hear from you soon!
It’s important to note that you’ll be able to land better guest blogging opportunities after you’ve established your credibility through blog posts on your own website.
It’s true blogging takes effort – at worst it can be a pain. Like most things for your business, nothing that’s worthwhile is ever easy! Keep the reasons above in mind as you push forward and begin blogging for your website.